The new Gen ZAlpha at DPAA Global Summit

Sponsored Content by DPAA Summit 2022

Claire’s and the new Gen ZAlpha at DPAA Global Summit
on October 11 in New York

Click here for information and to register for the event.

Claire’s – an absolute icon of American retail culture in the 90s – is striking a chord once again, cementing its iconic status with a whole new demo dubbed Generation ZAlpha. Gen ZAlpha, a term coined by Claire’s and its media agency Canvas Worldwide, covers the overlap between Gen Z and Gen Alpha. According to a Bloomberg report from last year, this demo commands $360 billion in disposable income and could be the key for companies looking to make the transformation from retailer to lifestyle brand. In this fireside chat, with Kristin Patrick, CMO, Claire’s and Paul Woolmington, CEO of Canvas Worldwide, you’ll learn about this coveted demo (how they think, what they love, and what gets them to open their wallets). Plus, discover a contemporary approach to reaching them.

An important conversation for all marketers, agencies and media companies today. To see Kristin and Paul live at the October 11 DPAA Global Summit just click here to get your passes.

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