Out of Home in a Box

In a Box

Chevy and  Amazon placed pickup truck Silverado branding on more than 7 million boxes of e-commerce goods shipped during January.  Instead of the traditional brown packaging, Amazon boxes usually feature, online shoppers will receive a box with a graphic of the 2019 Silverado “breaking through” the box. The boxes will also have the text “The Strongest Most Advanced Silverado Ever” on the front and “Introducing The All New Chevy Silverado” on top.

“It’s a new form of out-of-home for us that we’ve never done,” Chevy marketing boss Paul Edwards says. He called it “completely non-skippable media” that is visible to the recipient and also to passersby who might notice an Amazon box sitting on someone’s front porch.

“It’s a new form of out-of-home for us that we’ve never done,” Chevy marketing boss Paul Edwards says. He called it “completely non-skippable media” that is visible to the recipient and also to passersby who might notice an Amazon box sitting on someone’s front porch.