Clear Channel Outdoor’s efforts to celebrate Black History Month for 2024
Starting today, they’re utilizing their digital OOH platform as artistic canvases to feature a month-long campaign focused on Black History.
This year for Black History Month, the Smithsonian Institution has claimed the theme, “African Americans and the Arts,” which lauds the many impacts Black Americans have had on visual arts, music, culinary experiences, cultural movements and more. African American creators have used their craft not only to preserve history and community memory, but to enlighten, empower and inspire a global audience that looks to Black artistry as a symbol of what’s now and next in contemporary culture.
Putting their own spin on this theme, Clear Channel came up with “Celebrating Creators.” The vibrant digital OOH creatives (attached) shine a spotlight on influential African Americans in music, literature, film, TV, visual arts, and more, whose artistry broke barriers and helped to shape U.S. culture. Moreover, their artistic creations have educated, entertained and inspired shifts in American culture so powerful that their impact is felt and embraced worldwide.
The campaign will run across CCOA’s nationwide digital inventory throughout February. Special thanks to Jena Rutten, art director, CCOA-DC/Baltimore, for lending her creative talents to help build this campaign highlighting the inspiring “Creators” below and their artistic pursuits.
2024 Black History Month: Celebrating Creators
Ava DuVernay, Filmmaker
Gordon Parks, Photographer
Harry Belafonte, Actor
Issa Rae, Producer
Jacob Lawrence, Painter
Josephine Baker, Dancer
Nikki Giovanni, Poet
Quincy Jones, Musician
Toni Morrison, Author