Carvertise Unveils New Brand Identity,
Reflecting the Evolution of Modern Out-of-Home Advertising
WILMINGTON, Del. — Carvertise, a leading rideshare advertising company, today announced the launch of its new brand identity.
The rebrand reflects Carvertise’s evolution from a vehicle wrap advertising company into a more comprehensive OOH media platform built to help brands “Go Where Others Can’t.” With a focus on modernity and what makes the media format different and special, the rebrand simplifies how the business speaks about its different product lines.
Since its founding in 2012, Carvertise has helped brands transform everyday vehicles into highly visible mobile media. Today, the company’s capabilities extend well beyond traditional wrapped-car campaigns, combining citywide vehicle networks, precision activations, event-based marketing, digital audience extension, and campaign measurement.
The new Carvertise identity introduces a refreshed visual system, messaging platform, website, and sales experience designed around the company’s core positioning: Go Where Others Can’t.
That philosophy reflects the flexibility of Carvertise’s media network. Rather than being fixed to a single billboard, transit line, or location, Carvertise campaigns move throughout the places where consumers live, work, commute, attend events, and spend time, giving brands access to places and audiences they otherwise could not reach.
“The business has evolved significantly, and it was time for our brand to catch up with where Carvertise is today — and where we’re going next,” said Mac Macleod, Founder and CEO of Carvertise. “We’re still built around the incredible visibility of wrapped vehicles, but the product has become much bigger. We can help brands dominate a market, surround major events, reach specific communities, and connect physical-world exposure with measurable digital outcomes.”
The rebrand will roll out across Carvertise’s website, vehicle creative, sales materials, social channels, client reporting, and campaign experiences beginning this month.
About Carvertise
Carvertise is a moving OOH media company that activates fleets of branded rideshare vehicles across priority markets and high-impact events. Brands use Carvertise to build sustained reach and frequency through Mass Market Saturation, create concentrated visibility through SWARMS™, and own the event through Conference Takeovers and Branded Chauffeur experiences.