Dino Burbidge joins WOO to spearhead creative focus
Dino Burbidge, consistently one of the top-ranked speakers at World Out of Home Organization Annual Congresses and Regional Forums, is joining WOO as its first creative-in-residence to lead a strengthened focus on creativity and new technology. Burbidge, whose career spans leading creative agencies including WCRS and major media owner Sky, will lead a Creative Workstream aimed at exploring the conjunction of creativity and technology in Out of Home.
Other areas of activity will be scoping and developing the Creativity section of the WOO database; helping to develop the flagship WOO Creative Awards, providing insight and advice for WOO members on occasions, including the monthly online member calls, and contributing an increased creative and technological focus to WOO communications, including the weekly newsletter.
Burbidge says: “There’s never been a better time for Out of Home to take a major leap forward as technology, in particular developments within AI, create a bigger, stronger and richer palette for outstanding OOH creativity. I’m delighted to be able to contribute to such an exciting new era for the medium.”
WOO CMO Richard Saturley says: “Creativity is key to the ongoing success of Out of Home but to maximize that we need to embrace the opportunities technology brings too. We couldn’t have a better guide for this than Dino and we’re delighted to welcome him officially to WOO.”
About WOO
The World Out of Home Organization is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of its members. Board members include the major international companies – JCDecaux and Clear Channel – as well as blowUP media from Europe, OUTFRONT Media and Lamar from the US,, Provantage from South Africa, oOh!media from Australia and Asiaray from Hong Kong. In addition, the following OOH associations are represented on the Board, the OAAA in the US, Alooh from Latin America, the IOAA from India, FAW from Germany and the OMA in Australia. Membership is open to all companies who operate in the OOH sector and, as a non-profit Organization, funds are reinvested in industry issues such as research and the annual international congress. More information is available at www.worldooh.org