Brand Scotland launches new ‘Feel it All’ campaign to welcome international visitors to the Glasgow 2026 Commonwealth games
Brand Scotland is launching a national brand campaign this July, as 3000
athletes from 74 nations and territories prepare to compete for medal glory at the
Commonwealth Games in Glasgow.
athletes from 74 nations and territories prepare to compete for medal glory at the
Commonwealth Games in Glasgow.
Created by Leith, it is designed to engage international audiences visiting for the Games and
draws on the emotional power of what it feels like to be in Scotland, building a lasting
affinity and encouraging deeper, long–term connections.
The creative features eight executions that pair striking photography with bold lines that
celebrate Scotland’s head, heart and spirit, connecting the excellence and energy of this
global sporting event with Scotland’s strengths as a place to live, work, study, visit and do
business. The campaign will run across high–profile sites at Glasgow and Edinburgh Airports,
Glasgow Central Station and key city and roadside locations around Glasgow and Edinburgh.
Richard Thomson at Leith said: “We wanted the work to feel open, warm and full of
momentum. The Games bring a huge sense of energy into Scotland, and the campaign
reflects that. Every execution is built to show the country as a place to live, work, study, invest
and explore, and to do it in a way that feels true to Scotland today.”
and explore, and to do it in a way that feels true to Scotland today.”
Creds
Leith:
Colin Montgomery – Senior Copy Writer,
Rufus Wedderburn – Senior Art Director,
Jim Swan – Senior Art Director,
Thea McGovern – Strategy Director,
Jill Higgins – Senior Producer,
Sarah Kenny – Senior Producer,
Grant Byrne – Senior Producer,
Stuart Whibley – Senior Content Creator,
Claire Lovie – Senior Content Creator,
Steve Milne – Lead Content Creator,
Carol McNicol – Account Director,
Richard Thomson – Deputy Client Partner
Production – Christina Kernohan – Photographer
Media – Carat – Stacey Tainsh – Account Director,
Alison Black – Associate Account Director
Rufus Wedderburn – Senior Art Director,
Jim Swan – Senior Art Director,
Thea McGovern – Strategy Director,
Jill Higgins – Senior Producer,
Sarah Kenny – Senior Producer,
Grant Byrne – Senior Producer,
Stuart Whibley – Senior Content Creator,
Claire Lovie – Senior Content Creator,
Steve Milne – Lead Content Creator,
Carol McNicol – Account Director,
Richard Thomson – Deputy Client Partner
Production – Christina Kernohan – Photographer
Media – Carat – Stacey Tainsh – Account Director,
Alison Black – Associate Account Director
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