Billboard Install Gone Wrong and Deadly

Final Destination

A recent campaign created by Midnight Oil, with a little bit of a retro approach, using mannequins.  Remember when mannequins were all the rage? Simple but this one is getting a lot of social play. More details on the project are below.

How could we live up to the legacy of the “Final Destination” franchise? By recreating one of its trademark cinematic “accidents,” of course. For the newest installment of the iconic series, we created a billboard installation gone not just wrong but deadly on both Barham & Cahuenga and Sunset & Highland. Sure to stop passersby in their tracks with the realistic elements of paint brushes, rope, clothing, construction equipment, and full-body, spray foam-stuffed dummies complete with masks to really up the ante, these blood-curdling disasters were destined to be a hit.