BIG OUTDOOR Launches “Top Shelf Network” in Santa Monica’s Newly Approved Outdoor Entertainment Zone
LOS ANGELES, CA — BIG OUTDOOR is proud to announce the launch of the Top Shelf Network, a curated collection of digital advertising kiosks designed specifically for alcohol brands looking to make a statement in one of Los Angeles’ most desirable, but hard-to-reach neighborhoods.
This launch comes on the heels of Santa Monica’s newly approved open container policy, which designates the 3rd Street Promenade as an Outdoor Entertainment Zone—allowing public alcohol consumption daily from 8 AM to 2 AM. The policy is expected to revitalize the area, increase foot traffic, and reshape the Promenade into a walkable, open-air destination for food, drinks, and entertainment.
Top Shelf Network places alcohol advertisers in the heart of the action with:
- 24 digital faces across 12 premium kiosk locations
- All placements are 500+ feet from schools, playgrounds, and places of worship, ensuring full compliance with industry standards
- Screens are located throughout downtown Santa Monica, in high-traffic pedestrian zones near bars, restaurants, and event spaces
The Top Shelf Network is now available for immediate booking. For more information, access to coverage maps, or to reserve inventory, please get in touch with your rep or reach out to: David Patrone, Director of Marketing, BIG OUTDOOR, David@bigoutdoor.com