Donald Mokgale, Managing Director of the Avatar Media Agency, is to be the closing speaker at the World Out of Home Organization’s first in-person Africa Forum, to be held in Cape Town from March 11-13 2024.
Mokgale has led businesses across several African markets, including Carat Johannesburg, Posterscope SSA and dentsu New Business. He is an inspirational and passionate advocate for OOH, with radical ideas on driving the growth of the medium across the continent.
He is a proponent of change in paradigm from OOH to Location Marketing, making more use of mobile data, and believes in fostering deep partnerships with media owners, agencies and advertisers alike.
Mokgale’s presentation will touch on many of the key themes of the Forum whilst drawing on his own undoubted passion for the medium and vision for the future development of OOH across Africa.
WOO CMO Richard Saturley says: “Donald has lived and breathed OOH in Africa for many years now and has a deep understanding of how all sides of the industry can come together to utilize the unique economic, structural and social characteristics of the various African markets to cement OOH’s position as a dominant medium across the continent.”
For further information on the forum and to register click here
About WOO
The World Out of Home Organization is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of its members. Board members include the major international companies – JCDecaux and Clear Channel – as well as Ströer, Global Outdoor, blowUP media from Europe, OUTFRONT Media and Lamar from the US, Selvel One from India, Primedia from South Africa, oOh!media from Australia and Asiaray from Hong Kong. In addition, the following OOH associations are represented on the Board, the OAAA in the US, Alooh from Latin America, the FAW from Germany and the OMA in Australia.
Membership is open to all companies who operate in the OOH sector and, as a non-profit Organization, funds are reinvested in industry issues such as research and the annual international congress. More information is available at www.worldooh.org