The Out of Home (OOH) industry today announced half year net media revenue results including the category breakdowns for 2021.

Total net media revenue was $374.7 million, up 22.1 per cent from $307 million for the same period 2020*.
Change was reported across the following categories:

Digital Out of Home (DOOH) revenue accounts for 61.5 per cent of total net media revenue year-to-date, an increase over the recorded 57.9 per cent* for the same period last year.

*Previously released revenue figures have been adjusted to reflect changes in the OMA membership.
^ Figures may not add to total due to rounding.
^^ Reported in this category are: shopping center panels, as well as all place-based digital signs including office media – covering signs in lifts and office buildings, café panels, and digital screens in doctors’ surgeries and medical centers.