oOh!media and ANZ Falcon take flight with Australia’s largest 3D Out of Home campaign
Sydney – oOh!media has launched Australia’s largest ever 3D Out of Home (OOH) campaign, with ANZ Falcon taking flight in an unprecedented nationwide multi-format digital execution.
Running across more than 2,100 full motion digital oOh! screens in five environments – Retail, Rail, Fly, Office, and Study – it marks the first time any advertiser has delivered a mass reach, scalable 3D OOH campaign, anywhere in Australia.
Timed to coincide with Cyber Security Awareness Month, the campaign for ANZ’s fraud detection and prevention technology follows the ANZ Falcon activation on oOh!’s iconic 3D Anamorphic site ‘The Bourke’ in Melbourne early this year.
Watch the ANZ Falcon 3D video.
Scalable 3D OOH executions leverage depth and full motion to drive creative impact, higher engagement, brand reputation and consideration compared to other OOH formats. With 41% of return on investment in OOH attributed to the creative, ANZ’s investment reflects the impact of high-quality creativity in driving brand fame and impact. oOh! has a network of more than 4,000 full motion 3D enabled screens in Australia, the most of any OOH company in the country.
In addition to launching the largest ever national 3D OOH campaign, ANZ is also executing a retail domination at Pacific Fair on the Gold Coast, the second largest shopping centre in Queensland and fifth-largest nationally.
This media activity is the latest phase of the ANZ Falcon campaign that launched earlier in the year and was created by Special Australia, with visual effects by Alt VFX, and media strategy from PHD Media Australia.
“Cyber-crime continues to have a significant impact on Australians and ANZ is committed to protecting its customers from fraudsters and criminal networks with its security capabilities,” said Sian Chadwick, general manager of marketing at ANZ. “Partnering with oOh!media with this innovative 3D Out of Home execution demonstrates how we provide 24/7 protection from fraud with ANZ Falcon technology, in a contextually relevant way.”
Chris Freel, group sales director, oOh!, added: “We’re thrilled to see ANZ Falcon leverage our national network of 3D-enabled digital screens to make this campaign fly. ANZ’s innovative approach showcases the full creative potential of 3D digital OOH at scale, driving brand fame by engaging audiences across our network.”
Falcon® is a registered trademark of Fair Isaac Corporation.
About oOh!media
oOh!media is the #1 Out of Home company in Australia and New Zealand. We exist to make public spaces better and brands unmissable, proudly leading the market with innovation, creativity, data and results. We have over 35,000 assets across our national digital and classic network that reaches over 98% of metro Australians and 72% of metro New Zealanders every week. Each asset plays an important role in the communities they are located, creating engaging environments that inform, entertain and inspire, while connecting brands with audiences at scale. From humble beginnings in 1989, we’ve grown into the #1 Out of Home company in Australia and New Zealand. Listed on the ASX, with annual revenues of $634m in 2023, we employ over 900 people who all proudly live our purpose. We are oOh!media, and we are unmissable. Find out more at oohmedia.com.au
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