Attend this OOH Must Webinar —Overview of Roadside Methodology

Measurement and Methodology:
Overview of Geopath’s Roadside Methodology

Time: Tuesday, April 27th, 2:00 PM

The next installment of Geopath’s newest webinar series, Measurement and Methodology, will be held next Tuesday, April 27th, at 2:00 PM (ET)! 

The session, Overview of Geopath’s Roadside Methodology, will provide a look into the major components of Geopath’s methodology for roadside OOH inventory, including how mobile data informs our model, and the factors that affect Geopath’s Visibility Adjustment.

The Geopath team will cover the basics of these core elements of our methodology in an effort to support our members’ understanding of the process in which Geopath delivers impression data for audited inventory.

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