Helping OOH Operators Market Smarter: Introducing Graviss Marketing
Independent out-of-home operators know how to sell billboard space, negotiate leases, and keep structures maintained. But when it comes to marketing themselves, most don’t have the time, people, or tools to do it effectively. That gap often appears in outdated websites, inconsistent sales collateral, and missed opportunities to differentiate oneself from larger competitors.
That’s where Graviss Marketing comes in.
Why We Launched Graviss Marketing
Founded in 2023 by Jonathan P. Graviss, Graviss Marketing was built specifically to support the OOH industry. Jonathan grew up around the business, saw the challenges operators face firsthand, and launched the company to provide practical marketing solutions tailored to independents.
Soon after, he was joined by his father, Jonathan “JG” Graviss, who serves as Chief Revenue Officer. JG brings more than 29 years of experience across 14 different OOH companies, including leadership roles at three of the big four. His background spans sales, operations, real estate, and general management, giving Graviss Marketing a unique insider’s perspective on what OOH operators truly need to grow.
Together, Jonathan and JG combine new-school marketing innovation with old-school industry know-how; a blend that sets Graviss Marketing apart.
new-school marketing innovation with old-school industry know-how
What We Do
We provide marketing solutions that fit the scale and needs of OOH operators, including:
- Website design & optimization – ensuring your site is SEO- and AI-search ready so advertisers can actually find you.
- Content creation – blog posts, case studies, proposals, and social media calendars tailored to OOH.
- Fractional marketing support – ongoing services at a scale that works for independents.
- Sales enablement – prospecting playbooks, proposal templates, and even sales training to help close more deals.
We don’t believe in “one-size-fits-all.” Whether you’re a one-market operator or managing hundreds of structures, our services are designed to meet you where you are.
Why It Matters Now
Search behavior has changed dramatically. Advertisers are no longer flipping through directories; they’re searching online. And with Google pushing AI-driven results, it’s no longer enough to “have a website.” Your site must answer the questions buyers are asking—such as billboard availability, costs, and creative guidelines — if you want to be discovered.
At the same time, advertisers expect professional, consistent sales materials. If your photo sheets or proposals look dated, or worse, inconsistent. You risk being overlooked, even if your inventory is strong.
Simply put: if you’re relying only on “Rent Me” signs, you’re leaving money on the table.
Our Commitment to the OOH Community
Graviss Marketing exists to fill the gap most operators face: the need for professional marketing without the overhead of full-time staff. With Jonathan’s digital marketing expertise and JG’s decades of OOH leadership, we’re here to help independents compete, grow, and thrive in a changing advertising landscape.
This article is just the beginning. In the months ahead, we’ll share practical insights on website design, SEO, AI search, sales tools, and more. Everything is tailored to the OOH community.
If you’d like to learn more about how we can help your company market smarter, visit http://www.GravissMarketing.com or email info@gravissmarketing.com.
Let’s elevate OOH together.
Jonathan “JG” Graviss Bio – Graviss Marketing
Jonathan M. Graviss brings over 29 years of expertise in outdoor advertising sales to his role as Chief Revenue Officer at Graviss Marketing. With a proven track record of driving impressive sales figures, Jonathan most recently served as Director of Sales Recruiting at Trailhead Media.
His career in sales management spans prestigious companies such as Adams Outdoor, Clear Channel Outdoor, and Lamar Outdoor Advertising, where he made significant impacts in key markets like Charlotte, NC, Atlanta, GA, and Knoxville, TN. Before transitioning into sales management, Jonathan gained valuable experience in Operations, Real Estate, and Sales in the OOH industry.
Jonathan holds a bachelor’s degree in History from Middle Tennessee State University. Outside of work, Jonathan finds joy in spending time with his wife, Leah, and their four adult children (including our CEO, Jonathan P. Graviss). He is passionate about good bourbon, live music, and cheering on the Tennessee Volunteers.
Who knew Rent Me signs were such a liability in the OOH world? Kidding aside, Graviss Marketing hits the nail on the head – though maybe not *with* AI search, since that seems to be a bit unpredictable these days. Its refreshing to see folks who get the OOH grind, mixing digital savvy with real-world experience. Just hope their sales enablement actually works better than my attempts at ordering takeout!