Adidas talks about their Success in the Metaverse and the Future of Consumer Engagement
at DPAA Global Summit on October 11 in New York
Adidas has been an iconic brand for generations. The brand now engages with the highly sought after GenZ in their playground of choice – the Metaverse. The Metaverse is an open economy where inclusion, sustainability and culture credibility are key. Erika Wykes-Sneyd, Adidas’ VP of Global Marketing talks about how the brand entered the Metaverse, how it achieved success and co-creates with its loyal fanbase. Wykes-Sneyd details the brand’s early moves into the Metaverse and future outlook. As more brands, and media companies enter the Metaverse, this session is a must-attend. To see Erika live at the October 11 DPAA Global Summit just click here to get your passes.