Adams Outdoor Jumps Forward with
Bullfrog Outdoor Asset Acquisition
Adams Outdoor Advertising continues its strategic growth across the Midwest with the acquisition of Bullfrog Outdoor assets, marking a significant expansion into northern Indiana and reinforcing its already dominant presence in Michigan.
This latest move adds scale, connectivity, and new opportunities for advertisers seeking to reach audiences in one of the country’s most impactful regional corridors.
Visualizing Our Expanded Coverage
To better illustrate this expansion, the map below highlights Adams’ established Michigan footprint alongside our newly acquired markets in northern Indiana.
- Fort Wayne
- South Bend
- Elkhart
- Goshen
- Warsaw
- Michigan City
These new assets expand Adams’ presence in Western Michigan billboard advertising, creating a more unified, stronger regional network for advertisers.
The result? Brands can now execute more cohesive, high-impact campaigns across state lines, reaching audiences with greater frequency and consistency.
Why Northern Indiana Matters
Northern Indiana represents a natural and highly strategic expansion for Adams.
This region:
- Borders Adams’ strongholds in Michigan
- Shares key commuter and economic corridors
- Offers growing opportunities for both local and regional advertisers
By expanding into these adjacent markets, Adams is not just adding inventory—it’s enhancing regional density—one of the most important drivers of success in out-of-home advertising campaigns.
Adams has long maintained a leading presence across Michigan billboard markets. This acquisition builds directly on that strength.
“This expansion allows Adams to extend that momentum and further strengthen what is already a dominant footprint in the market.” – Kevin Jones, CEO
With stronger connectivity between Michigan and Indiana markets, advertisers benefit from:
- Improved campaign continuity
- Greater audience reach across the Midwest
- More efficient media planning across neighboring regions
Read the Full Announcement: Adams Outdoor Expands Midwest Footprint with Bullfrog Outdoor Asset Acquisition
About Adams Outdoor Advertising
For those new to Adams Outdoor Advertising, we are one of the nation’s leading out-of-home (OOH) advertising companies, delivering high-impact billboard campaigns across key U.S. markets.
As the fourth-largest out-of-home advertising provider in the country, Adams combines national scale with deep local expertise—helping brands connect with audiences where they live, work, and travel.