Publishers Notes:
For the life of me, I don’t know why more OOH companies are not doing this. Well done oOh! 9News headlines will appear across 74 of oOh!’s large format digital billboards across five capital cities – Sydney, Melbourne, Brisbane, Adelaide and Perth – as well as regional Australia, including the NSW Northern Rivers.
oOh!media launches 9News content across large format digital Out of Home network
Sydney- oOh!media has signed a multi-year partnership with Nine to deliver exclusive, customized 9News content across its national large format digital Out of Home network.
As part of the long-term agreement, 9News will provide more than 50 news updates each day, seven days a week, including content tailored for local markets. 9News headlines will appear across 74 of oOh!’s large format digital billboards across five capital cities – Sydney, Melbourne, Brisbane, Adelaide and Perth – as well as regional Australia, including the NSW Northern Rivers.
Cathy O’Connor, CEO oOh!, said: “The partnership with 9News is yet another step forward in our strategy to enhance the Out of Home experience by delivering high-quality, contextually relevant content at scale. This initiative further reinforces oOh!’s commitment to making public spaces better by providing timely, attention-grabbing content that extends the value exchange for both audiences and our advertising partners.”
oOh!’s technology team, together with its creative and innovation hub, POLY, collaborated to develop an innovative responsive design solution that streamlines the management of large-format digital content at scale. The new technology enables oOh! and Nine to use a single base template that seamlessly adapts across all seven unique large-format specifications.
Nine’s director of news and current affairs, Fiona Dear, said: “We have been actively evolving our news product to ensure we are reaching our audience where they are in their day-to-day lives. Whether that be on their daily commute, at work, or at home, we want our news content to be easy to consume and access. This partnership with oOh! is another piece to our puzzle, ensuring that we are broadening our distribution even further, and giving millions of Australians daily updates to keep them informed.”
9News is the latest media partner to join oOh!’s content network, which also includes News Corp Australia’s news.com.au, The Australian, and Vogue, running content across oOh!’s Street Furniture, Fly, Study and Office networks, as well as Broadsheet, the leading authority on what’s hot, on oOh!’s Office network.
Bel Harper, chief product and marketing officer at oOh!, added: “We are continuously innovating to make our Out of Home network a dynamic platform that engages audiences and delivers greater impact for advertisers. This partnership is a testament to our commitment to scalable solutions for key partners such as Nine, who can leverage the scale of our premium digital network to deliver contextual news to more Australians every day.”
About oOh!media
oOh!media is the #1 Out of Home company in Australia and New Zealand.
We exist to make public spaces better and brands unmissable, proudly leading the market with innovation, creativity, data and results. We have over 35,000 assets across our national digital and classic network that reaches over 99% of metro Australians and 72% of metro New Zealanders every week. Each asset plays an important role in the communities they are located, creating engaging environments that inform, entertain and inspire, while connecting brands with audiences at scale.
From humble beginnings in 1989, we’ve grown into the #1 Out of Home company in Australia and New Zealand. Listed on the ASX, with annual revenues of $634m in 2023, we employ over 900 people who all proudly live our purpose. We are oOh!media, and we are unmissable. Find out more at oohmedia.com.au
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