The entire global advertising community is at the Cannes Lions International Festival of Creativity
DPAA Showcases Growing Role of DOOH at Cannes
Powerhouse Brands and Leading Agency Sessions Announced
NEW YORK – – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, announced details for its Curated Cannes Experience and its marketing of the OOH industry to leading brands and agencies at the event.
Now in its sixth year, the DPAA Curated Cannes Experience connects senior level DPAA members with brands and agencies at private group meetings, lunches and dinners inspiring interactive dialogue and mutual education. New for 2023 will be a special lunch with brand executives on how to unlock OOH budgets. In addition, members enjoy networking and connection events that make the large ad festival more maneuverable and actionable. While most of these events are limited to DPAA’s leadership member group, the Association will be enabling a select number of non-members to participate as available at The Global Digital Out of Home Cannes Cocktail Connector event with Yahoo! and brand marketers on Tuesday, June 20. You can request party invitation here. As last year’s event hit capacity limits, it is suggested that all apply early.
For further information on joining the group at brand/agency sessions, please contact firstname.lastname@example.org. Senior level brand and agency executives joining DPAA this year include: Microsoft, Lenovo, Kroger, Snap, Shell Oil, Amazon Ring, MilkPEP, TUI, Assembly, Crispin Porter Bogusky, EssenceMediacom, GALE Partners, Dentsu, and more.
This year’s schedule features a special session on economic and advertising forecasts with GroupM and investment bank Progress Partners.
“The entire global advertising community is at the Cannes Lions International Festival of Creativity,” said Barry Frey, President & CEO of DPAA. “It is essential that our members are there as well to educate and remind today’s leading brands of the power and innovation that has come from the Out of Home sector these past few years.”
DPAA is the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix. Membership in the DPAA community brings many business acceleration benefits, including a wide array of products. DPAA offers members an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem by connecting DOOH networks, brands, agencies, ad tech and others.