Hiscox Insurance, a veteran OOH advertiser, offers a business line for cyber and data risks. Working with AMV BBDO, Grand Visual, Talon, JCDecaux, Ocean and Forrest , Hiscox created a campaign called CyberLive featuring, live attacks represented as real-time exploding dots, which created the word ‘CYBER ATTACK ’ on the screen.
The creative used real-time #cyberattacks powered by real-life hackers and displayed real-time cybercrime data. The more attacks on the servers, the more the Digital OOH headline reacted. The OOH appeared on more than 35 large format screens.
We like the creative cleverness and dynamic programming displaying cyberattacks data on the billboards in real-time. If only those attacks counted as impressions! It is running from February 19th through the 26th. We would be very interested in hearing about results and conversions in Post Buy metrics.
View a 6 second video of the digital in action⇒ Hiscox Insurance