Smart Outdoor and Redu Group Launch ‘Smart Offers’: A First-of-Its-Kind Partnership Turning Vouchers into National DOOH, Social and Influencer Campaigns
Location: UK — Smart Outdoor, one of the UK’s leading Digital Out-of-Home (DOOH) media providers, and Redu Group, the digital marketing and voucher powerhouse behind Ashleigh Money Saver, have joined forces to launch Smart Offers—a powerful new solution giving brands access to nationwide digital screen advertising with no upfront cash investment.
Transforming Excess Inventory into National Exposure
Smart Offers flips traditional media buying on its head. Brands can now exchange their products, services, or unsold vouchers for digital media space across Smart Outdoor and Redu’s extensive network—spanning over 1000 DOOH screens, social media channels, email databases, and an established influencer network. These deals are sold directly to consumers via Redu’s trusted Ashleigh Money Saver platform—home to an engaged audience of over 4 million UK shoppers.
The revenue generated from voucher sales directly funds DOOH campaigns—ensuring brands receive full-value media exposure, regardless of how many vouchers are redeemed.
A Strategic Collaboration Between Media and Commerce Leaders
At the heart of Smart Offers is a true partnership—combining Smart Outdoor’s premium digital screen network with Redu Group’s proven ecommerce and social marketing power.
Redu Group brings not only Ashleigh Money Saver’s loyal and engaged audience but also a full funnel of support—handling everything from consumer sales and fulfilment to influencer marketing and paid digital campaigns. Redu also powers valuable first-party data capture to fuel ongoing brand CRM strategies.
“This partnership levels the playing field for brands,” said Angela Goggins, Managing Director of Redu Group. “Together, we’re giving brands an entirely new way to reach millions—through a media model that sells product, builds brand awareness, and generates usable customer data, all without upfront spend.”
Mark Catterall, CEO of Smart Outdoor, added: “Smart Offers removes the traditional cost barrier from DOOH advertising. By combining our network with Redu’s commercial engine, we’re delivering a fully integrated, performance-driven media solution for brands of every size.”
✅ Key Benefits for Brands:
1. No cash outlay: Exchange product or services for guaranteed media.
2. High-impact exposure: DOOH airtime planned and delivered as broad or narrowcast as required on over 1000 Screes nationally.
3. Scale and sell: Access Redu’s 4M+ strong consumer base through Ashleigh Money Saver.
4. Data that delivers: First-party customer info captured for future CRM use.
5. Flexible options: Choose from hybrid or revenue-share campaign models.
Open to Brands Across the UK as well as international brands looking for UK audiences
Smart Offers is now available to brands in leisure, retail, beauty, hospitality, FMCG, and more. With fully managed campaigns and measurable results, this unique partnership opens the door to high-profile media exposure—without the usual price tag.
For more information, partnerships or media enquiries: Websites: http://www.smartoutdoor.co.uk | http://www.redu.co.uk
Smart Outdoor is a UK-based leader in Digital Out-of-Home (DOOH) advertising, delivering innovative, data-driven campaigns across a growing network of high-impact roadside, retail, and forecourt screens. From humble beginnings in the North East of England the Smart Outdoor estate now surpasses 1000 screens UK Wide. With a focus on accessibility, flexibility, and audience relevance, Smart Outdoor empowers brands of all sizes to reach millions of consumers through strategic, real-time media placements. Combining cutting-edge technology with a results-first mindset, Smart Outdoor is redefining how businesses engage with audiences in the physical world—making impactful outdoor advertising smarter, faster, and more affordable.
Redu is a performance-led marketing platform that connects brands with millions of value-conscious UK consumers through innovative content, commerce, and community channels. Best known for its flagship brand Ashleigh Money Saver, Redu delivers high-impact promotional campaigns that drive sales, brand awareness, and measurable ROI for retailers, FMCG brands, and experience providers. With a reach of over 4 million engaged users, Redu specialises in turning offers into outcomes— blending storytelling, scale, and shopper insight to help brands thrive in a deal-driven economy.