Visualizing the Evolution of Global Advertising Spend (1980-2020)
We ran across this informative infographic from Raconteur FYI. Then read the post by Therese Wood for Visual Capitalist which follows below.
Unfortunately, the OOH dark green line stops at 2018 to continue the comparison. We know that 2019 finished at approximately $39.4 billion. 2020 is projected to come in just under $30 Billion. Keep in mind this is global spend.
Visualizing the Evolution of Global Advertising Spend (1980-2020)