3DOOH in the Spotlight for OMA’s Q1 Creative Collection Competition

The Outdoor Media Association (OMA) has announced the winners of the Quarter One Creative Collection competition for 2022. Launched in 2013, the Creative Collection celebrates the big, bold, and audacious canvas that is OOH by recognizing exceptional campaigns in each quarter. There were 35 entries from OMA members including: goa, JCDecaux, Motio, oOh!media, QMS, Shopper, TorchMedia and Val Morgan Outdoor (VMO).

Guest judges included:

OMA CEO, Charmaine Moldrich, said: “The OMA’s quarter one 2022 Creative Collection marks our tenth year running the competition. Out of Home (OOH) advertising has come leaps and bounds since the Creative Collection’s inception, with the introduction of technology and innovation brought to the industry. We saw the first 3D creative campaigns entered in the competition this quarter, something new. We have also seen a resurgence of QR codes, popular in 2013 and back to being ubiquitous, something old.”

Jo Lawson, Corporate Partnerships Manager, Australian Red Cross Lifeblood, said: “It’s great to see OOH bouncing back strongly in Q1 2022 with a selection of creative campaigns nominated across a wide range of brand categories. Screen technology continues to advance and push the boundaries of digital execution and the first applications of 3D creative in the Australian market were a highlight, and it’s no surprise OOH campaigns have started to take advantage of QR codes as this accessible technology has become a staple in every-day life for Australians.”

Damian Nielsen, General Manager at CV Media & Signage, said: “Recent advancements in Digital OOH and 3DOOH technologies are opening up new opportunities for Outdoor to utilise Digital OOH to its full potential. 3DOOH is gaining momentum around the world, and now Australia has jumped on board. AFL’s Festival of Footy campaign stood out to me because of its impressive 3D display and engaging creative. Even more now content is King!”

“The Better than you remember campaign was a compelling example of creative really nailing the essence of the campaign. Images are naturally so critical in Out of Home. The short, simple copy and call to action tied the creative together nicely – making the campaign a strong contender for an award,” said Gordon D’Mello, Marketing & Content Director at Motio.

Q1 2022 Creative Collection winners: