30 Cities —30 Basketball Teams —30 Artists —30 Billboards —One LeBron James
As you know billboards have been turning up throughout the country, typically in National Basketball Association markets, with creative and buy from local fans appealing to LeBron James to choose them in his search for a new team, as a free agent this year. The billboard messages are to recruit LeBron James.
ESPN, as only ESPN can do, asked 30 artists with local ties to each NBA city, to create a billboard design, conceiving every NBA team’s best approach to attracting LeBron in free agency. (Click on each team’s name for its offseason guide.)
There are no misses in the 30 different designs. You’ll want to see them. They are all outstanding.
We shared a few, click on the full ESPN story here for the other 26 ⇒Courting the King
Click on the full ESPN story here⇒Courting the King
- Click on the City for ‘Off Season Guide’. ⇒Philadelphia
- Click on the City for ‘Off Season Guide’. ⇒Brooklyn
- Click on the City for ‘Off Season Guide’ ⇒ Los Angeles
- Click on the City for ‘Off Season Guide⇒San Antonio
Great article really enjoyed the boards.
Fantastic stuff!
We are glad you like it. It’s all ESPN. Fun Creative and its all centered around OOH.
The hoops fan and expert you are, we are happy to hear you enjoyed. Thank ESPN.