Blip | Adkom Releases 2024 Trends Report: Key Insights Into OOH Advertising Growth, Strategy, and Creative Impact
New York, NY– Blip | Adkom continues to shape the future of out-of-home (OOH) advertising with the release of their 2024 Trends Report: Blip | Adkom Q2/Q3 Media Insights. This comprehensive report provides businesses with valuable insights into the industries driving OOH advertising spend, emerging high-growth markets, and the critical role creative content plays in campaign performance.
Through its unified platform, Blip | Adkom connects advertisers to over 350 media vendors across nearly 200 markets, making it easier for businesses—including boutique agencies, small companies, and franchises—to access powerful OOH advertising. What was once available only to large brands is now within reach for companies looking for targeted, flexible campaigns—whether for a local coffee shop aiming to attract customers in a specific neighborhood, a fitness franchise targeting key cities for expansion, or a regional clothing brand wanting to break into new markets.
Cedric Bernard, CEO of Blip | Adkom, shared his thoughts on the findings: “The data from this year’s report is not only illuminating but also predictive. By analyzing the trends we’ve seen in Q2 and Q3, we’re able to forecast continued growth in industries like automotive, finance, and entertainment. These sectors are investing heavily in OOH, and we expect this momentum to carry into 2025, offering exciting opportunities for brands to tap into these growing markets.”
Key Insights from the 2024 Trends Report:
● Top Industries Driving OOH Spend
Events, home & garden, and education led the charge in OOH ad spend, shaping the landscape for future campaigns.
● High-Growth DMAs
Markets like Dallas and NYC are seeing rapid growth, providing businesses with new opportunities to expand.
● Creative’s Impact
Effective creative content remains crucial, influencing both consumer perceptions and campaign outcomes.
● 2025Trends
Automotive, finance, and entertainment will continue to drive OOH growth in 2025, with increasing demand for targeted campaigns.
Download the ‘Trends Report’ here — https://adkom.media/media-trends
About Adkom
Founded in 2020, Adkom is an out-of-home (OOH) media platform that connects advertisers to over 350 media vendors and 70,000 units across nearly 200 markets. The platform simplifies the OOH buying process, providing scalable and efficient advertising solutions for businesses of all sizes through strong media partner relationships and proprietary technology.
About Blip
Blip offers businesses affordable and flexible access to thousands of digital billboards via a self-serve platform. With a focus on ease of use, Blip allows advertisers to upload their own creative materials and execute highly targeted, cost-effective campaigns across the country allowing them to compete with brands of all sizes. For more information, please visit https://www.blipbillboards.com and https://adkom.media