American Idol Grandesign Big Heads OOH Fit
American Idol judges and host Ryan Seacrest were the objects of Grandesign’s work for the ABC TV. Katy Perry, Luke Bryan, Lionel Richie and Seacrest, had their heads ‘blown up’ and placed at Hollywood & Highland in Los Angeles. What a unique build out!
The ‘Big Heads’ fit (barely) in the Outdoor Advertising’s Experiential Marketing category and deserves special large recognition. Yes, that was terrible pun.
Isn’t this the same thing we see every Saturday on ESPN’s College Game Day or behind the baskets at College BBall games? Except on steroids? Grandesign took it to the next level. Great idea. Simple and inexpensive to produce! Tremendous impact! Congrats Grandesign!