Aligning Your Brand Identity and Marketing
Beyond the horizontal alignment of your message
Messaging consistency is incredibly important to building a quality brand. Communicating the same ideas in the same brand voice across your ads, content, and all other interactions with customers, prospects, potential employees, and your broader community is crucial.
But beyond this horizontal alignment of your message across media, you also need to ensure vertical alignment: from your brand mission, values, and personality through your positioning to your messaging.
Read the rest of the article: https://adkom.media/brand-lab/your-mission-as-your-message