OAAA released a video with Anna Bager commenting on her new role as CEO and President.
Learn more about our new OOH leader from the release and via the 2 minute video which follows.
Meet OAAA President & CEO Anna Bager
OAAA has named Anna Bager, currently executive vice president of the Interactive Advertising Bureau (IAB), to lead the out of home (OOH) advertising industry into the future.
Anna is a seasoned, omnichannel media veteran with a deep appreciation for the power and potential of OOH. She is a strong advocate for media owners, with proven experience working in Washington on critical issues like technical standards, brand safety, and consumer privacy.
In her more than eight years at IAB, Anna led all digital, mobile, video, programmatic, measurement, and data initiatives, representing members such as Google, Facebook, Amazon, and Disney. Bager has significant leadership experience with many of the key opportunities and challenges facing the OOH industry.
Anna was selected after a comprehensive six-month search that included over 70 media executives from inside and outside of the OOH industry.
Bager succeeds Nancy Fletcher as President & CEO, effective September 16.
Watch the 2 minute video below.
Meet Anna in Person
Anna will be attending the following events. Please check back for more details closer to the event.
|Advertising Week||New York, NY||September 24-26, 2019|
|ANA Masters of Marketing Conference||Orlando, FL||October 2-4, 2019|
|Digital Signage Week OOH Reception||New York, NY||October 14, 2019|
|DPAA Video Everywhere Summit||New York, NY||October 15, 2019|
|Daily DOOH Investor Conference||New York, NY||October 16, 2019|
|AdTech: OOH||New York, NY||October 17, 2019|
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