Advertising Week’s DPAA Session Focused on Leadership in the OOH Industry

GroupM, Talon, Alight Media, Hivestack Headline DPAA Session at Advertising Week Europe
May 16 Session Focuses on OOH Leadership and Fastest Growth in Media Sector

NEW YORK –– DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, announced today speakers for its Advertising Week session focused on Leadership in the OOH industry. Advertising Week Europe is being held at Picturehouse Central in London. The DPAA session will be held at 10:30 am on May 16. More information on the session can be found here. For passes to this session, please contact ajay.durani@dpaaglobal.com

The session will feature leaders from the global world of OOH advertising

• Nicole Lonsdale, Chief Client Officer, Kinetic/GroupM
• Sarah Parkes, Group Chief Sales & Marketing Officer, Talon
• Matthew Dearden, CEO and co-founder, Alight Media
• Will Brownsdon, Managing Director, EMEA, Hivestack

“As our global and specifically European membership grows, we are pleased to take part in Advertising Week Europe,” said Barry Frey, President & CEO of DPAA. “I’m proud to be sharing the stage with these experienced leaders.”

About DPAA
DPAA is the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix. Membership in the DPAA community brings many business acceleration benefits, including a wide array of products. DPAA offers members an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem by connecting DOOH networks, brands, agencies, ad tech and others.

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