Advertising Effectiveness/Enhancing Shopper Experiences at Next DPAA Research, Retail & Tech Event
June 7 Special Guest Quividi to Address Members at Monthly Session
NEW YORK – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its role in the omnichannel mix, announced today that Denis Gaumondie, Chief Marketing Officer and Mitchell Wade, VP of Sales for North America, from retail platform Quividi will address its members at the June 7 Research, Retail and Tech event. The session will be held at 2pm Eastern/NYC Time and is open to members only. Please contact your DPAA representative or info@dpaaglobal.com.
The session will feature real world cases from retailers and brands on how to set up in-store retail networks, building different monetization models, and increasing advertising and merchandising campaigns while enhancing the shopper experience.
“Retail media and in-store retail networks are the latest front in DOOH advertising,” said Barry Frey, President & CEO of DPAA. “Quividi is a strong player and was early in this area, we look forward to them sharing their experiences with the rest of the membership.”
About DPAA
DPAA is the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix. Membership in the DPAA community brings many business acceleration benefits, including a wide array of products. DPAA offers members an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem by connecting DOOH networks, brands, agencies, ad tech and others.
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