Advancing at Work Through Allies and Advocates
DPAA Announces Women’s Empowerment Online event March 16 with Special Guest Cara Lewis, Chief Investment Officer, Dentsu
NEW YORK – – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, announced today its first Women’s Empowerment event of the year, with special guest speaker Cara Lewis, Chief Investment Officer at Dentsu.
The event which will be held online at 11am ET on March 16, entitled “Advancing at Work Through Allies and Advocates” will help attendees map out a plan to build their own personal board of directors to help them navigate their careers. Research shows men are more likely to build sponsor and mentor relationships to help them navigate tricky situations at work, position themselves for promotions, etc. All too often women are told to find a mentor or sponsor but aren’t sure where to begin. The result is women are not promoted at the same rate as male counterparts. This workshop will provide action steps for women in this position. Male allies are encouraged to attend to understand the role they can play.
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“DPAA’s WE.DOOH (Women’s Empowerment in Digital Out of Home) is a very robust program with interactive workshops and networking, truly empowering our industry and the leaders and teams in it who bring us diversity, ideation, excellence and growth,” said Barry Frey, President & CEO of DPAA.
“Sessions are run by our subject matter expert Jenn Willey, Founder of Wet Cement, a business skills, leadership and DEI consultancy.”
DPAA is the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix. Membership in the DPAA community brings many business acceleration benefits, including a wide array of products. DPAA offers members an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem by connecting DOOH networks, brands, agencies, ad tech and others.