AdQuick and Circle Graphics open their OOH production API and execution interface to media owners and agencies

By OOH TODAY believes all voices, not just the loudest, must be heard Last updated Aug 2, 2023

message for Circle Graphics

Katie Burwell, Head of Business Development at AdQuick

Circle Graphics, a leading print production company, and AdQuick, the world’s premier out-of-home media platform, announced today that they will be opening up their API integration to media owners, agencies and advertisers. The integration automates and consolidates creative upload, spec sheets, ordering of static assets and production/shipment workflow.Users will be able pull verified spec sheets for every unit, ensuring accuracy and avoiding the hassles of incorrect information. With just a few clicks, effortlessly upload creative assets, bulk submit orders and streamline the entire production process from start to finish. Our tool also allows you to send posting instructions to media owners or your installers with one button. Once launched, track install dates and POPs in our POPs UI.”Circle Graphics is excited to partner with AdQuick and offer both our customers the opportunity to use AdQuick’s platform and API technology within Circle Graphics’ order management system,” said Cody Golliher, SVP of Sales of Circle Graphics. “By utilizing these advanced systems, we can now service our customers even faster, more accurately, and make an immediate impact benefiting the OOH industry.”Now teams can now easily keep track of their budgets, enabling better financial planning and preventing unexpected expenses.

Additionally, the bulk material assignment and shipping selection feature is a game-changer for managing large-scale campaigns. Whether it’s ground, two-day air, or next-day air shipping options, the integration makes it simple to allocate materials efficiently, saving both time and resources.

“AdQuick is delighted to expand our partnership with Circle Graphics by leveraging technology and our years of experience processing thousands of billboard orders through their API,” said Katie Burwell, Head of Business Development at AdQuick. AdQuick and Circle Graphics have been integrated since 2019 and AdQuick executes their direct business campaigns via the API. “Having stress tested the API on all of our largest printing orders, we’re excited to offer this to our users across the OOH ecosystem. Everyone from our vendor partners, self-service agencies, and SMB customers will now be able to process print orders through AdQuick with just a few clicks.”

Proofing is an integral part of any successful advertising campaign, and AdQuick and Circle Graphics have made it a seamless process. With streamlined proofing, users can quickly review and approve their campaigns, reducing delays and ensuring the final output aligns perfectly with their vision.

OOH media owners, buyers and planners no longer need to navigate through complex posting procedures. Instead, the integration takes care of this process, ensuring campaigns are accurately displayed and ready to captivate audiences.

By combining their strengths, AdQuick and Circle Graphics have created a one-stop solution that empowers the industry to launch OOH campaigns with ease and confidence. This partnership not only simplifies the entire process but also enhances workflow efficiency, allowing users to focus more on their strategies and ROI and less on logistical challenges.