OOH as a meaningful response designed to enact change in the real world
There are two powerful OOH campaigns borrowing from ‘Three Billboards Outside of Ebbing, Missouri’, , urging authorities to action. The 2 unrelated protests mimics the movie, ‘Three Billboards Outside …’ Activist driven messages call for justice for victims and survivors in both. Photos of the OOH mobile billboard campaigns below.
Florida School Shootings
3 Mobile billboards near Miami, are driving around Doral, Florida targeting Senator Marco Rubio after the Marjory Stoneman Douglas High School massacre.
The messages are:
1. “Slaughtered in school”
2. “And still no gun control?”
3. “How come, Marco Rubio?”
London’s Grenfell Tower Fire
In London, the Grenfell Tower fire tragedy that killed an estimated 71 people in their homes 8 months ago.
The three ads read:
1. “71 DEAD”
2. “STILL NO ARRESTS? “
3. “HOW COME?”
Click on the impressive⇒ 2:22 video Grenfell Tower Mobile Billboards
Justice4Grenfell spokesperson, Yvette Williams said, according to Metro: “The film that we are using as inspiration, Three Billboards Outside Ebbing, Missouri, highlights the power of advertising to bring about justice.