What’s ahead for Walgreens — Patrick McLean, CMO, Walgreens

Patrick McLean, CMO, Walgreens

A Preview of the DPAA Video Everywhere Summit

McLean is chief marketing officer for Walgreens where he is responsible for the vision, strategic direction and performance of all Walgreens marketing activities including marketing collaboration, design and execution of the iconic Walgreens brand, development of the customer value proposition, customer targeting, marketplace brand positioning and execution of plans. He’ll be talking about Personalization at Scale – A Winning Strategy for Brands and Consumers. And discuss how the consumer-brand relationship is more important than ever, the trick has always been managing this at scale. He’ll share a relevant use case Mass Personalization with Covid-19 vaccinations that helps illustrate a winning strategy and what’s ahead for the company’s marketing. He’ll address the benefits for brands, consumers, and media channels.  Register for the DPAA Video Everywhere Summit at https://videoeverywheresummit.com/

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