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A First Look at Daktronics New Digital Billboard Series

Future-Proof Next Generation is Here

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Sponsored message from Daktronics

Daktronics New Digital Billboard Series Receives Future-Proof Upgrades

 

BROOKINGS, S.D.  – Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, announces the release of the DB-6600, the company’s latest digital billboard solution, featuring additional memory and processing power that better supports the latest trends in programmatic advertising, audience measurement and mobile integration.

“With technology, the future depends on the choices you make now,” shared
Lori Sieler, Daktronics OOH product manager. “Our displays are like your mobile phone; each new model offers expanded capabilities. When we looked at the future needs in OOH, it was clear that the industry’s digital billboards need more memory and power to properly handle the trends we see today, as well as those we forecast 10 years down the road.” 

“When we looked at the future needs in OOH, it was clear that the industry’s digital billboards need more memory and power to properly handle the trends we see today, as well as those we forecast 10 years down the road.” 

Key features of the DB-6600 include: 

  • Additional memory and processing power, future-proofing digital billboards. 
  • Latest generation of LED technology, increasing operating efficiency. 
  • Neighborhood-friendly targeted light output and adjustable brightness (8,500 nits shipped). 
  • Industry-standard 400 mm x 400 mm module, reducing number of components and failures. 
  • Factory-integrated SmartLinkTM, allowing remote power control. 
  • Parts support for 12 years and 10-year brightness guarantee. 

In addition, Daktronics remains committed to delivering the industry’s leading lifetime image quality.  

“Our customers represent brands and advertisers that expect print quality clarity, uniformity and accurate color representation,” shared Collin Huber, Daktronics OOH market manager. “We go the extra mile by incorporating a matte-black module coating, proprietary louver design, high-quality LEDs and tools like SNAP module auto-blending to ensure our displays keep looking their best as they age.”

 

Daktronics digital billboard product line is manufactured with global parts in South Dakota and supported within their factory in Sioux Falls, SD.

Along with a range of digital billboard options, Daktronics offers a full array of indoor, eye-level and urban display technology for the out of home industry. The company also offers payment options and financing from industry-recognized lenders.

To learn more about the latest digital billboard technology, visit www.daktronics.com/billboard.

About Daktronics Billboard Statement

Daktronics helps its customers to impact their audiences throughout the world with large-format LED video displays, message displays, scoreboards, digital billboards, audio systems and control systems in sport, business and transportation applications. Founded in 1968 as a USA-based manufacturing company, Daktronics has grown into the world leader in audiovisual systems and implementation with offices around the globe. Discover more at www.daktronics.com.

 

Sponsored message from Daktronics

 

 

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