A 2 Minute Drill on OOH Attribution
OUTFRONT Media’s Director of Product Management
David Dye, explains out of home attribution in
Dye shares OUTFRONT’s Attribution stack of solutions and explains the how, what, and why clients should pay attention to it. OUTFRONT can correlate a consumer’s exposure to an OOH ad with a secondary action or change in perception throughout the campaign. It’s invaluable for clients as they are able to measure and see the results of their OOH campaigns. Click on the arrow for the 120 second video below.