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A 2 Minute Drill on OOH Attribution

2 312

 

OUTFRONT Media’s Director of Product Management
David Dye, explains out of home attribution in
2 minutes

 

Dye shares OUTFRONT’s Attribution stack of solutions and explains the how, what, and why clients should pay attention to it. OUTFRONT can correlate a consumer’s exposure to an OOH ad with a secondary action or change in perception throughout the campaign. It’s invaluable for clients as they are able to measure and see the results of their OOH campaigns. Click on the arrow for the 120 second video below. 

 

 

 

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2 Comments
  1. Billy White Shoes says

    How many times can you put LIP- STICK on a PIG ,

    What is wrong with just getting out and selling good old space .

  2. No Fear No Favor says

    William White Shoes, I understand your meaning, I think. But a little or a lot of attribution could go along way to ‘selling good old space’.
    Another tool in the tool box?
    Thank you for your comments.