The Foundation for Outdoor Advertising Research and Education (FOARE) plays a critical role in advancing the OOH (Out-Of-Home) advertising industry. Here’s why you should consider donating:
1. Investing in the Future Workforce: FOARE supports scholarships for students pursuing advertising, marketing, and communications careers. By donating, you help attract and nurture future OOH industry talent. Since 2001, FOARE scholarships have been awarded to more than 200 students.
2. Advancing Research: The foundation funds research on critical issues like the effectiveness of OOH advertising, its impact on communities, and emerging trends such as programmatic buying and sustainability. These insights provide data to support campaigns and business strategies.
3. Advocating for the Industry: FOARE contributes to initiatives that highlight the public value of OOH advertising. Your donations help bolster the industry’s reputation and its role in society.
4. Strengthening Industry Unity: A contribution is a way to give back to the OOH community and demonstrates your commitment to innovation, education, and the growth of the OOH industry.
5. Tax Benefits: As FOARE is a non-profit organization, donations are tax-deductible.
By donating to FOARE, you can support the industry’s growth and sustainability and invest in initiatives that benefit their businesses and the broader advertising ecosystem.
Donate to FOARE here.
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