’21 Cord-Cutters and Cord-Nevers Report Now Available
ONLY 56% of Americans report watching Satellite or Cable TV
2021 Cord-Cutters and Cord-Nevers Report
GeekOUT Fast Fact Friday
Did you know that in 2021, only 56% of Americans report watching Satellite or Cable TV? (Source: Pew Research) Or that according to a recent Simmons study, 1 in 4 respondents indicate that they had cancelled their satellite/cable subscriptions in the last 24 months? By 2024, non-pay-tv households are projected to surpass households with subscriptions to Pay-TV packages!
As more households continue to “cut the cord” OOH represents an effective medium to reaching both Pay-TV audiences and Cord-Cutters alike. In fact, according to a recent Simmons study, 74% of those who report switching to streaming services from cable report noticing an OOH advertisement in the last 30 days. These audiences may be missing out on television commercials from cable programming, but not OOH!
For more Fast Facts like these, check out Geopath’s new “Cord-Cutters and Cord-Nevers” Deck, updated with 2021 data! Consisting of data from a variety of sources, the Geopath team has worked to compile these insights into the report, accessible to Geopath members within the GeekOUT Library.
This report can be accessed within the GeekOUT Library by using their current Geopath credentials.
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