Out Of Home Today is the leading source for news and information on the out of home industry.

- Advertisement -

’21 Cord-Cutters and Cord-Nevers Report Now Available

ONLY 56% of Americans report watching Satellite or Cable TV

0 268
advertisement for Movia Media

 

2021 Cord-Cutters and Cord-Nevers Report
—Now Available!

GeekOUT Fast Fact Friday

 

Did you know that in 2021, only 56% of Americans report watching Satellite or Cable TV? (Source: Pew Research) Or that according to a recent Simmons study, 1 in 4 respondents indicate that they had cancelled their satellite/cable subscriptions in the last 24 months?  By 2024, non-pay-tv households are projected to surpass households with subscriptions to Pay-TV packages!

As more households continue to “cut the cord” OOH represents an effective medium to reaching both Pay-TV audiences and Cord-Cutters alike. In fact, according to a recent Simmons study, 74% of those who report switching to streaming services from cable report noticing an OOH advertisement in the last 30 days. These audiences may be missing out on television commercials from cable programming, but not OOH!

For more Fast Facts like these, check out Geopath’s new “Cord-Cutters and Cord-Nevers” Deck, updated with 2021 data! Consisting of data from a variety of sources, the Geopath team has worked to compile these insights into the report, accessible to Geopath members within the GeekOUT Library.

This report can be accessed withintheGeekOUT Library by using their currentGeopathcredentials.       

   

Help us Help You by keeping the only Independent Voice for OOH.
If you read OOH Today via LinkedIn, thank you. To ensure you never miss a post
and keep unconstrained speech for the OOH/Billboard Industry,
click here to ⇒Subscribe to OOH Today

 

- Advertisement -

- Advertisement -

- Advertisement -

Leave A Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: