Inwindow Outdoor 1500 Drones with Pyrotechnic Payloads Lights Up Mountain Dew

The words Epic and Awesome are so overused that they’ve in effect, lost all meaning. So, how does one describe something that truly is… maybe the video can do a better job -but here are the facts, and my thoughts below as to why, in part, we chose to do this.

(Does Inwindow now do drones?)-see below

5x markets in one week – 1500 Drones with Pyrotechnic payloads and one massive 337 foot building with in–house custom LED lighting.

Chicago – Record Setting for the State
Salt Lake City- Record-setting for the state
Des Moines – Record-setting for the state
Dallas – Second record
Indy – Massive first-time installation with custom in-house LED lighting.

Thoughts:
From the beginning, I’ve resisted the urge to offer every service under the sun to our friends and clients in the media buying world.

There’s nothing wrong with that approach, but we’ve always taken pride in being specialists: focused on building design and its many forms, from special builds to over 3000 storefront takeovers.

This project was a rare exception in terms of scope — but I was happy to make it. Our company is changing, and we’re experiencing a bifurcation into a design-led agency with exceptionally strong media capabilities.

In this case, we got to lead the design phase, which for us made all the difference – I look forward to doing a lot more of it!

Special thank you to our partnership with Sky Elements Drones for executing so perfectly.

Thank you to partners and collaborators and team – MountainDew PepsiCo Outdoor Media Group (OMG) Susan Rezmovic-CohenJake Kapnick Erin Richards Morgan Manone Staci Schutze Sky Elements Drones Tim Digulla Jennifer Bolnick Dawn Del Mastro Chruma and J A!

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