7 OOH Operators Dominate
In the 9th Largest DMA —
Atlanta’s Top 5
Atlanta is the 9th largest Designated Market Area (DMA) in the Country. We found 7 OOH operators who dominate our Top 5 lists in 3 categories.
So who ‘owns’ the ATL?
A word about our ‘counts’. We started working the Geopath Insights Suite for answers in search of the top OOH operators by spot count in Atlanta and included the total weekly average impressions by each category. Or as I like to say, the top OOH companies by inventory.
From the search, we created 3 lists. These 7 owner/operators currently have the most Geopath-audited & measured ad opportunities in the Atlanta Designated Market Area or DMA.
Read all the way to the end, to find out who owns and where the display is located, with the most impressions in the ATL market, delivering 5.5 million impressions in an average week.
I. Top 5 OOH Owner / Operators by Spot Count:
Geopath measures 16,027 roadside and place based spots in Atlanta that deliver 2.4 billion total impressions in the average week (Persons 0+).
II. Top 5 Static Bulletin Owner / Operators by Count:
There are 4,330 Geopath measured static bulletins in Atlanta that deliver 1.2 billion impressions total in the average week.
III. Top 5 Digital Bulletin Owners / Operators by Spot Count:
1) Clear Channel Outdoor
2) Lamar Advertising
3) OUTFRONT Media
4) Mahalo Media
5) Link Media
3,404 digital bulletins are measured by Geopath that deliver 773 million impressions in the average week.
As Promised the #1 static location in the Atlanta DMA
The unit with the most impressions in the market is a static bulletin on Interstate 85 owned by Tazmedia Group. It delivers 5.5 million impressions in an average week.