#geekOUT —Friday Fast Facts
The Oscars are this weekend –
shining a spotlight on 2018’s best films, as well as nearly $3B the motion picture industry spent on advertising last year. The bulk of those dollars went to television. #OOH certainly gets a portion of that spend, but is it enough?
According to Simmons, regular movie theater attendees make up 17% of the population.
• 61% of them say they typically avoid watching television commercials – an index of 122.
• 47% say they change the channel when commercials come on – an index of 131.
78% of regular movie theater goers say they’ve noticed an OOH ad in the last 30 days –an index of 114.
The roadside inventory that is measured by Geopath delivers more than 8 billion impressions every week to consumers who have looked online for movie listings in the last 30 days.
This OOH also delivered 7 billion impressions every week to the lowest quintile of television viewing – those who are most likely to miss TV ads.
If you want to know more and similar fast facts, contact geekout@geopath.org
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