Top Women in OOH Spotlight 2025: Ginger Griffin

Ginger Griffin, General Manager at OUTFRONT Media, has over 20+ years in advertising, with 16 of those in out of home, specifically selling and managing across many transit systems (including MTA, WMATA, CTA, SEPTA, BART, MBTA). Ginger started in the OOH industry as an Account Executive with Titan (now Intersection), selling transit advertising in Seattle, WA. After many years with Intersection, she relocated to Washington, D.C. and started her OUTFRONT career as a local Account Executive. She has grown both personally and professionally throughout her time at OUTFRONT and feels fortunate to have fulfilled numerous leadership roles within the company.

In her current role, as General Manager of the New York Billboard plant, she is responsible for all aspects of the billboard business, including Times Square assets. She works closely with sales and marketing as well as the New York Transit General Manager to help maximize OUTFRONT’s clients’ impact in New York.

Bus Wraps to Big City

She had recently moved to Seattle when she first became interested in OOH. She would take King County Metro buses to work and noticed beautiful bus wraps every day on her commute. Being from a small town in Indiana, she had never been exposed to transit advertising.

“I needed to know more about these ads on the buses. I did a quick search for bus advertising and I immediately applied for an Account Executive role – the rest is history.

“I needed to know more about these ads on the buses. I did a quick search for bus advertising and I immediately applied for an Account Executive role – the rest is history.

Some of Ginger’s industry colleagues have described her as follows:

• “Ginger is a strong female leader in our industry.”
• “Ginger’s intelligence and dedication are evident in her approach to tackling challenges and finding solutions. Her tenacity led to her recent promotion to General Manager of the New York office, marking a milestone as the first female GM in New York City. In her previous role as General Sales Manager, she successfully increased revenue across both Local and National accounts in New York City.”
• “Ginger is one of the smartest and hardest working women I know. She is the first to dig into challenges to work towards solutions. Ginger’s tenacity has been recognized as she was recently promoted to General Manager of our New York office, the first female GM in New York City. Previously as General Sales Manager in NY, Ginger was responsible for increasing revenue in New York City across Local and National accounts.”

An Open and Honest Environment is Key

Ginger believes that women still struggle in this industry, which is male-dominated. She believes that women need to advocate both for themselves, and for other women. Mentoring future female leaders and leading by example will help women have a more equitable playing field.

“I’ve had both great female and male mentors that have always supported my ongoing growth. I always try to surround myself with energy that inspires me, challenges me, and ultimately makes me a better version of myself,” Ginger said.

She also says inclusivity is not one and done.

“This is an ongoing effort that requires a real commitment from everyone. As a leader, truly listening and promoting an honest and open environment is key.”

“This is an ongoing effort that requires a real commitment from everyone. As a leader, truly listening and promoting an honest and open environment is key.”