The OOH – Live Theater Connection
DPAA Summit Features MJ The Musical on October 14 at Pier 60, Chelsea Piers
Out of Home advertising has a deep and long connection with live theater. From Broadway to London’s West End, U.S. cities like Chicago, L.A., and Boston, as well as European capitals such as Paris, Berlin, and Vienna, and even down under in Sydney and Melbourne, live theater and show-stopping musicals attract millions of customers globally. Live theater has always used OOH to attract audiences, with larger-than-life and digital displays in Times Square, Piccadilly Circus, Yonge-Dundas Square (Toronto), and more.
Each year, the Global DPAA Summit has live and actual Broadway performers on its stage to inspire and entertain delegates and DPAA members from every continent (except Antarctica) who attend the summit. Attendees get a Master Class in today’s marketing and advertising from celebrated CMOs and leading industry voices. To register for the Summit and for more information, click HERE.
“From Back to the Future, to the Neil Diamond Musical and the Blue Man Group and others, I’ve enjoyed spending time with these talented performers on our stage,” said Barry Frey, President & CEO of DPAA. “I’ve even danced with the Temptations!”
Don’t miss the fun and learning, networking and connectivity, and a few surprises at the October 14 DPAA Summit. To register for the Summit and for more information, click HERE.
About DPAA
DPAA is the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix. DPAA’s Global Summit on October 14 in New York is the largest one-day media/marketing event. Leaders from Paramount +, Marc Jacobs, Warner Bros. Motion Pictures, H&R Block, Dogfish Head Brewery and others are set to speak, more information can be found here. Membership in the DPAA community brings many business acceleration benefits, including a wide array of products. DPAA offers members an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem by connecting DOOH networks, brands, agencies, ad tech and others.
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