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Creative

The McDonald’s Chalk Board Billboard

90 Second Video Tells the Story

By OOH TODAY believes all voices, not just the loudest, must be heard
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Chalking One Up for OOH

McDonald’s created a storefront #billboard with a blackboard / chalkboard type surface. Employing an artist to change the #OOH message, specials from the menu were revised twice a day with new creative.

The process and results can be seen in the one minute 27 second billboard video below.

 

 

 

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OOH TODAY believes all voices, not just the loudest, must be heard 6168 posts 668 comments

William (Bill) Board. Experienced, reliable source in all facets of the Out of Home Industry. Alternative Voice for Outdoor Advertising. Infectious love of all things OOH. Publisher. Writer. Seller. Buyer. Owner. Investor. Champion. Confidant. Old and New Biz Expert. Sales. Manager. Billboard Doctor. Social Media Upstart. Specialization in outdoor advertising for so many years. Sold over 100,000 locations. Viewed every billboard location in America except Maine.

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2 Comments
  1. andrea Messimer says

    I loved that they changed it twice a day in order to reach a different audience- Smart, Very Creative -Out of the box…. I am glad you published this. Andrea

  2. Bill Board says

    Thank you Ms Messimer. We love that you love it and happy your glad.

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