The First OOH Media That Goes Indoor

The First OOH Media That Goes Indoor:
AdTech Startup MetroMesh Media Announces Major Network Expansion

New mobile OOH and DOOH units give brands citywide access
to areas beyond the reach of traditional billboards

NEW YORK, NY — MetroMesh Media, New York City’s rapidly emerging hyperlocal OOH network built on the city’s last-mile delivery ecosystem, today announced a major expansion of its street-level footprint. Beginning January 2026, the company will deploy 250 additional mobile
OOH and DOOH units, bringing its network to 300 live displays across the five boroughs.

With more than 60,000 active delivery units circulating through New York City each day, mobility-based media has become one of the most effective ways to reach dense, diverse, and previously inaccessible neighborhoods. As audiences spend more time in residential corridors, lobbies, restaurants, and local districts, the city’s last-mile delivery network has evolved into a high-frequency media layer. Unlike fixed screens, these riders move through every part of the urban journey, creating continuous visibility that follows real human behavior rather than predetermined locations.

“This expansion marks a new chapter in how New York engages with outdoor media,” said Winn Hsu, Co-Founder and CEO of MetroMesh Media. “A 300-unit hyperlocal footprint delivers two immediate advantages: first, it gives us the ability to saturate Manhattan with consistent, high-frequency impressions. Second, it brings the scale that major advertisers expect when investing in dynamic, innovative, and undeniably eye-catching street-level OOH.”

“A 300-unit hyperlocal footprint delivers two immediate advantages: first, it gives us the ability to saturate Manhattan with consistent, high-frequency impressions. Second, it brings the scale that major advertisers expect when investing in dynamic, innovative, and undeniably eye-catching street-level OOH.”

MetroMesh transforms New York’s delivery-rider movement into a dynamic, context-aware advertising network. Each rider’s bag functions as an illuminated OOH unit capable of shifting creatives based on real-world context: one message while biking through SoHo, another while waiting outside a restaurant, and an entirely different activation once the rider steps indoors or enters a residential lobby. This ability to follow consumer movement both outdoors and inside buildings positions MetroMesh as the only OOH platform that seamlessly crosses the indoor-outdoor threshold.

As riders navigate food pickup corridors, nightlife districts, transit nodes, office blocks, and residential towers, MetroMesh’s footprint naturally aligns with some of the highest-frequency touchpoints in the five boroughs. The network’s digital-enabled units can adjust creative based on neighborhood context, time of day, speed changes, or route deviations, giving advertisers a channel that mirrors the fluidity of real-world mobility patterns. This level of contextual responsiveness introduces a new creative dimension to OOH, allowing brands to engage audiences with precision while preserving the scale of citywide movement.

To support this adaptive model at scale, MetroMesh leverages a suite of geofencing tools and event-triggered delivery signals. Campaigns can be activated the moment a rider enters a priority district—Midtown, Williamsburg, Long Island City, or any defined zone—or can switch messaging dynamically as riders approach restaurants, retail corridors, or residential clusters. Each DOOH unit is equipped with GPS, telemetry, and continuous performance monitoring, giving advertisers access to route intelligence, heatmapping, and daypart exposure analytics across diverse urban micro-environments.

The deployment of 250 new units expands the network to 300 mobile displays at a time when agencies are actively seeking ways to penetrate neighborhoods underserved by fixed-location billboards. By partnering with couriers, micromobility operators, and local delivery fleets, MetroMesh ensures broad geographic coverage and consistent visibility throughout the city—offering a modern, flexible OOH solution built around the evolving movement patterns of contemporary urban life.

The 250 new units will begin rolling out across New York City in January 2026.

MetroMesh Media

MetroMesh Media is New York City’s hyperlocal OOH mobility network, converting everyday delivery routes into a dynamic indoor-outdoor advertising channel. By using the natural
movement of riders across streets, restaurants, residential lobbies, and neighborhood corridors, MetroMesh brings visibility to areas traditional OOH cannot reach. Supported by citywide movement data and context-aware targeting, the network offers a measurable, innovative way to understand and engage the urban audience as it moves through real environments.