PINEVILLE—Drivers passing through town are being challenged, not by traffic, but by a new Empire Pizza billboard featuring some tough guys happily taking a bite out of a slice. The sign boldly asks “Wanna pizza me?” while announcing the chain’s Pineville opening, making it unclear whether motorists should place an order or start stretching. One thing’s certain: Empire Pizza has entered town swinging, and hunger is already on the ropes.
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