The “Balanced Diet” of OOH
OOH Today’s Stat of the Week – Powered by Street Metrics — Cycling Enthusiasts, EV Lifestyle Visitors, Live Events Attendees, and Grab & Go Purchasers.
– Powered by Street Metrics
OOH Today’s Stat of the Week: The “Balanced Diet” of OOH
Why Top Audiences Demand Multi-Format Campaigns
Think of Out-of-Home exposure like a balanced diet. Relying on a single ad format is like eating the same meal every day. It might work for survival, but it isn’t thriving. Some of most valuable and active audiences consume a diverse menu of inventory daily.
We analyzed inventory distribution diversity across the New York market to see which audiences are exposed to a rich mix of formats versus those who see the same inventory type repeatedly. The data reveals that high-value audiences live multi-format lives.
At the top of the diversity index are highly active groups like Cycling Enthusiasts, EV Lifestyle Visitors, Live Events Attendees, and Grab & Go Purchasers.
These audiences move through varied environments. They drive past bulletins, walk by street-level kiosks, wait at transit stations, and utilize place-based screens. Because they constantly switch environments, it creates a unique opportunity to reach them through a multi-format strategy.
The Moral for Brands:
To capture these premium audiences, campaigns must mirror their journey. A bulletin offers a massive creative canvas from a distance, while a street-level kiosk allows for intimate, detailed messaging.
Brands targeting active lifestyles should serve the full “balanced diet” of OOH. Mixing formats and creative sizes ensures the message resonates at every touchpoint, maximizing reach among the people who are moving the most.
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