How will tariffs affect the OOH industry? Who won Super Bowl OOH? Provenzano talks about the T-Mobile Acquisition. A weekly recap of the top OOH stories you may have missed and colorful commentary from BB for the week ending February 14, 2025.
1. OOH & Tariffs: What’s Next
B.B.’s Take: Short and sweet. Comments from OAAA’s Mike Hershey , EVP of Government Affairs, on tariffs; tracking developments and what it could mean for our industry.
2. OOH Best Creative Super Bowl
Who had the best Super Bowl ad? It certainly wasn’t a commercial in between plays. OOH and advertising experts put on a variety of creative and effective displays to build buzz around the big game. From airports to wrapped cars, to prank numbers, and children’s artwork, this year’s Super Bowl OOH definitely took home the win.
B.B.’s Take: Our Super Bowl OOH creative just shared a fraction of the outstanding OOH placed around the big game. Check them out. Stellar stuff!
3. Billboard Trolls Kansas City Chiefs Fans
In a spirited display of Philadelphia Eagles fandom, the ad agency Aloysius Butler & Clark (AB&C) has taken credit for a cheeky digital billboard near Arrowhead Stadium in Kansas City. The billboard, which appeared on February 4, 2025, invites passersby to call “816-323-GO KC” for a “pep rally in your pocket.” Callers are then greeted with the Eagles’ fight song, “Fly, Eagles, Fly!
Beyond the playful rivalry, AB&C is leveraging this campaign to support charitable causes in both cities. For every call received on the designated line between February 4 and the Super Bowl on February 9, the agency pledged donations to the Eagles Autism Foundation and Kansas City’s Hunt Family Foundation, up to a total of $5,000.
B.B.’s Take: Fundraiser and trolling Chief’s fans by Philadelphia based ad agency. Gotta love the ribbing and cleaver use of OOH.
4. Provenzano on Digital and Dirt
Our top recommendation for an OOH podcast hosted by a true industry professional remains Digital & Dirt with Ian Dallimore. As Vice President of Digital Growth and Programmatic GM at Lamar, Dallimore brings 20 years of expertise to the conversation.
Kicking off Season 8 of Digital & Dirt, Ian welcomes Michael Provenzano following a major milestone for both his company and the entire OOH industry—T-Mobile’s acquisition of Vistar Media.
B.B.’s Take: Dallimore’s podcast welcomes Michael Provenzano on the heels of news for his company as well as the entire OOH industry: T-Mobile’s newly acquired company which is the OOH Industries current darling of first choice leaves everyone wondering, What’s next?
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