Jonathan “JG” Graviss

The rep has spent six weeks getting to this point, has the quarter to finish, and can feel the deal moving away. A…

What are you trying to accomplish in 2027 that you did not fully get to this year? That surfaces the gap the…

that is the category in one paragraph, and everything useful about political out-of-home follows from it...

Two operators who have never met in person are on the phone. One runs eleven faces in a market of ninety thousand…

arrive on January second with an empty pipeline, no conversations started about next year, and a team that spent…

The Three Functions of a Revenue Tool ...When all three are current, the CRM tells the rep what to do next and…

Here is what separates the two outcomes, and it has nothing to do with the tools. The operators who leave

What does the rep know about the advertiser’s current priorities that was not true at the last conversation? If the…

The operator who publishes clear, plain-language answers to those questions, on their website, in trade…

They are also categories most independent operators have never specifically pursued. The operators who reached out…