OneScreen x OUTFRONT Support World Down Syndrome Day
Here is a meaningful initiative. In honor of World Down Syndrome Day, OneScreen.ai partnered with OUTFRONT Media to launch a campaign supporting the Massachusetts Down Syndrome Congress (MDSC).
The campaign, launched on Saturday, 3/21 (World Down Syndrome Day), ran for a week across donated digital billboards and urban panels in Massachusetts, using high-impact creative developed by MDSC to raise awareness, celebrate inclusion, and spotlight the organization’s work supporting individuals with Down syndrome and their families.
This was brought to life at no cost: OneScreen.ai led the campaign strategy and execution, OUTFRONT donated the media space, and MDSC developed the creative, showing what’s possible when media, mission, and partnership align.
It’s also a deeply personal effort for the team, inspired by a OneScreen team member who is actively involved with MDSC.
At a time when brands are increasingly expected to show up with purpose, this campaign highlights how out-of-home can be used not just as a performance channel, but as a platform for meaningful social impact.
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