StreetMetrics Launches Advancements to their Intelligence Tool
New features give operators (and soon media agencies) more control over inventory discovery and clearer visibility into when units perform best
StreetMetrics today announced a significant upgrade to its Intelligence Tool, featuring new Smart Search capabilities and detailed hour-of-day and day-of-week performance insights. This release expands how planners discover, rank, and evaluate OOH inventory while reducing manual work.
Advanced Smart Search gives planners more control over how results are generated. Users can rank inventory by similarity, audience performance, impressions, reach, or frequency. They can also set impression goals or limit results by row count. Examples include “find inventory totaling 5 million impressions” or “return the top 50 posters for an auto campaign.” The system interprets the request and produces curated results powered by StreetMetrics audience intelligence across demographic and behavioral segments.
Hour of Day and Day of Week insights provide a deeper view of temporal performance. Stationary inventory includes weekday and daypart charts that highlight audience and impression patterns. Digital inventory displays hourly data and a full hour-by-day matrix that shows how performance varies across specific time windows. These insights help planners match campaign schedules to peak activity, improve digital SOV allocation, and support data-driven rate decisions.
“This release helps planners work faster and plan with more precision,” said Sunay Bhat, CTO at StreetMetrics. “Smart Search simplifies discovery, and temporal insights reveal the timing patterns that matter most.”
The new Intelligence Tool features are available today. If you would like to schedule a demo, you can visit streetmetrics.com.
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