Stat of the Week: Converting Affluence into Advocacy
Brands targeting premium audiences in sectors like CPG, Finance, or Tech
OOH Today and StreetMetrics are partnering to bring readers a new weekly data spotlight: OOH Today’s Stat of the Week – Powered by StreetMetrics. Use these ‘stats’ to support your next presentation, pitch, sale.
Stat of the Week: Converting Affluence into Advocacy:
Reaching high-net-worth individuals is notoriously difficult in a fragmented media landscape dominated by ad-blockers and premium subscriptions. However, recent data proves that Out-of-Home remains the “un-skippable” medium for this elusive group—provided the message is delivered on the right canvas.
The Stat: In a recent campaign targeting affluent consumers, a consumer wellness brand achieved an outsized +8.2% lift in recommendation intent among households earning $150K+ following exposure to Intersection’s premium transit and stationary media.
The Insight: Why such a strong result among a typically skeptical audience? The success stems from strategic placement. The campaign leveraged Intersection’s media networks, which are uniquely positioned in high-dwell environments that effectively capture the attention of the commuting affluent professional. Beyond just intent, the data shows this high-income group also saw a +7.4% lift in brand trust. By utilizing Intersection’s high-quality inventory, the brand ensured their message wasn’t just seen, but seen in an environment that drives genuine credibility. Check out their recent LinkedIn post that dives more into the results.
The Takeaway: For brands targeting premium audiences in sectors like CPG, Finance, or Tech, the quality of the OOH inventory is paramount. By combining high-impact media networks like Intersection’s with precise validation from StreetMetrics, advertisers can confidently turn impressions into long-term brand advocates.
Interested in understanding the brand building capabilities of your inventory or campaign? StreetMetrics is offering discounted bundled brand awareness studies. Reach out to Michael@StreetMetrics.com to learn more.
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